Propel Bikes, a new, specialist bike shop needed a smart catalogue and information site. Although they are not intending to sell online for while, we thought it would be a good idea to provide a fully functional e-commerce site from the start. The site provides all the features you’d expect with a shop site and makes it very easy to add new stock items, select featured products and create news and information items.
As always, we’ve paid particular attention to the product taxonomies, or categories. Every bike has a large number of categories attached to it e.g. men/women, road/mtb, straight/drop handlebars etc. This means that users can filter bikes by different categories to shortlist the most suitable.
The site is also well future-proofed – it works well on smartphones and tablets now and when Propel want to start selling online we can quickly turn on all the shopping cart features.